The Alpha Phi Crest: The Fraternity Crest is the Alpha Phi coat-of-arms, adopted by Convention delegates in 1922. The shield is bordeaux with a scroll and ivy leaf above it. Inscribed on the scroll is the public motto, Union hand in hand. A bar of silver crosses the shield from left to right; the upper half of the shield contains a Roman lamp in silver and the lower half, Ursa Major. The meaning of the symbols depicted on the crest is a significant part of the ritual witnessed at initiation. The use of the Fraternity crest is reserved for jewelry, sportswear and other Fraternity equipment befitting the dignity and honor of Alpha Phi’s heritage.

Fraternity Colors: Alpha Phi’s original colors were blue and gold. In 1879, noting that a fraternity had colors too similar to hers, Alpha Phi adopted the more distinctive colors of silver and bordeaux. Members wear their colors in the form of a ribbon of silver/gray and bordeaux, under their badge to acknowledge special occasions, the installation of a new chapter, the anniversary of their chapter’s installation or the celebration of Alpha Phi Founders’ Day, October 10.

Fraternity Flowers: The flowers of Alpha Phi are the fragrant lily-of-the-valley, the blue and gold forget-me-not and the ivy leaf.

The ivy leaf is also a symbol of Alpha Phi's intertwining of intellectual, philanthropical and social pursuits.   

Alpha Phi Bear: The mascot of Alpha Phi, the “Phi Bear,” was adopted in 1974. It is named after Ursa Major, the Great Bear.